Give a little
Our journalists would give most skilled interrogators a run for their money – that’s their job. A proficient writer will seek out the interesting facts while interviewing you, your suppliers and staff, to give the reader of your book an insight into your business. The readers want to get to know you; they want your cooking tips and need you to hold their hand while cooking your recipes. Our team of writers are experienced in ensuring this information is relayed expertly in your book.
Know your readers
One of the first things we need to establish when writing your book is who you’re writing it for. This may seem obvious; but you’d be surprised at how many people forget this very basic rule. If your readers are home cooks then including recipes that use Sous vide, alginate gels and protein-stabilised foams is going to annoy your readers rather than inspire them.